About Us

 

Company Profile

Easy Pha-max Logo
Easy Pha-max Marketing Sdn Bhd is the subsidiary of INS Bioscience, which is the marketing and distribution arm of Easy Pha-max brand of health supplement in the local and international markets. It is principally involved in Biotechnology and Research & Development of herbal remedies as well as the cultivation, processing and manufacturing of herbs, the group is also actively involves in the research and development projects of herbal health supplement.

Drawing from the success of its Wheatgrass products, Easy Pha-max has expanded its range of wheatgrass based health supplements to include functional foods, meal replacement drinks for slimming products, trimming products, personal care and skin care products as well as the Bio-Herbs health. Easy Pha-max has emerged as one of the leader in Bio-Herbs health supplement industry. The company is developing local and foreign marketing platform to meet the accelerating demand for herbal health supplements around the globe.

 

INS Logo
INS Bioscience Berhad
INS International Holding is founded in 1996; the company is principally engaged in the business of research and development, consultancy in biotechnology and investment holding.

 

Easy Pha-max Marketing
Easy Pha-max Marketing Sdn. Bhd. (Formerly known as INS Enterprise Sdn. Bhd.)
Established in 1996, involved in marketing and distribution of bio herbs healthcare products and health food supplements.

 

The Origin Foods
The Origin Foods Sdn. Bhd.
Established in 1999, main businesses are biotechnology R & D and functional healthcare food products manufacturing. The company is the first 3G [ 3G=GMP Good Manufacturing Practice, GAP Good Agricultural Practice ,GLP Good Laboratory Practice ] biotechnology factory in the country.
The company was listed in “The Malaysia Book of Record” 2006 for having The Most Herbal Plant Species Garden.

 

Company Vision & Mission

Easy Pha-max Mission
Bullet To Establish The World Largest e-Herbs Center
Bullet Creating The Global Largest Business Opportunities
Bullet Building The World Largest e-Herbs Market Place
Bullet Looking Forward to list its subsidiaries in the national market within 3 to 5 years, to become Asia’s Top 100 and Words’s top 500 Companies

Easy Pha-max Mission

Our Mission
Easy Pha-max Marketing Sdn Bhd is the subsidiary of INS Bioscience Berhad (INSBIO), and is the marketing and distribution arm of Easy Pha-max brand of health supplement for local and international markets.

Drawing from the success of its Wheatgrass products, Easy Pha-max has expanded its range of wheatgrass based health supplements to include functional foods, meal replacement drinks for slimming products, trimming products, personal care and skin care products as well as the Bio-Herbs health. Easy Pha-max has emerged as one of the leader in Bio-Herbs health supplement industry, developing local and international markets platform to meet the accelerating demand for herbal health supplements around the globe.

 

Achievements

  • CEO cum Founder of INS Holdings Berhad, INS Bioscience Berhad Easy Pha-max Achievements
  • Founder of Easy Pha-Max Marketing Sendirian Berhad
  • Founder of the largest herbal website (www.hewo.com)
  • Founder of the Global Bio-Herbs Economic Forum(GBHEF)

Personal Achievement

  • 1999 – Conferred a Darjah Mulia Seri Melaka (D.M.S.M.), carrying the title of DATUK by the Governors of Melacca state.
  • 1999 – Certificate of Merit of The Outstanding Young Malaysian Award (TOYM) under the Business, Economic and Entrepreneurial Accomplishment category by Junior Chamber Malaysia(JCM)
  • 2000 – Certificate of Merit of The Outstanding Young Malaysian Award (TOYM) under the Business, Economic and Entrepreneurial Accomplishment category by Junior Chamber Malaysia(JCM)
  • 2001 – Honouree of The Outstanding Young Malaysian Award (TOYM) under the Business, Economic and Entrepreneurial Accomplishment category by Junior Chamber Malaysia(JCM)
  • 2002 – Top 10 Master Entrepreneur of the Year, awarded by Ernst & Young Malaysia in 2002
  • 2003 – The “Pioneering Six Entrepreneur Award” by Johnnie Walker in year 2003
  • 2003 – Invited to be the advisor for Upper Chamber of Parliament Thailand
  • 2003 – The Outstanding Young Person of the World (TOYP) ,awarded by Junior Chamber International(JCI) in year 2003
  • 2005 – Honorary Fellowship of City University, Hong Kong
  • 2008 – The Champion of MINDS of year 2008 for intellectual property protection
  • 2008 – The Outstanding Young Malaysian Hokkien Awards 2008, by Hokkien Association
  • 2008 – Technology Business Review CEO Award

Message of Founder

Easy Pha-max Founder Datuk David Yeat“Biotechnology is recognized as the next engine of growth for the world economy, and the world market value of biotechnology is expected to reach USD30 trillion. ”

Biotechnology is being recognized as the next leading industry for the world economy, and the potential world market value of biotechnology is expected to reach USD30 trillion. In 2006, the world which is irresistible biotechnology companies had obtained more than USD 60 billion profit in 2006.Easy Pha-max is venturing into biotechnology industry to harvest thepotential revenue of this “Golden Industry”. The company has stride towards the bio-herbal industry and has made an encouraging and inspiring growth.

With the combination of e-commerce and Blue Ocean strategies, Easy Pha-max has created a homemade set of brand new marketing model and a dynamic international team that delivered convincing profit performance.

Easy Pha-max adheres to the highest corporate standard in building the biotechnology e-commerce platform. The company is committed and focused in innovation and developing the latest competitive and high quality product that will benefit the health of the 6 billion world populations.